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MSA UWC Charity Week

Running a multi-day event usually means chasing people for cash and answering endless WhatsApp questions.
We built the Muslim Students Association a central digital hub to fix this.
It gave students a clear schedule and allowed them to buy tickets or donate instantly using their phones.
This simple setup broke their fundraising records, proving that when you make it easy to pay, people pay more.
A clear look at the work we did for the MSA UWC Charity Week project. This case study shows how we built the right digital tools to solve their specific business challenges and help them grow.

How we built a simple event website to collect online payments and stop the WhatsApp chaos.

The mission page of the MSA student charity website displayed on a laptop and phone screen, highlighting their core values of community, compassion, and action.

FAQ

Frequently Asked Questions

The WhatsApp Group Chaos

The Muslim Students Association wanted to run a massive 5-day charity event, but their coordination was broken. Relying on paper flyers and messy WhatsApp group chats meant students were constantly confused about where to go or how to sign up. Even worse, relying entirely on physical cash meant the charity lost out on spontaneous donations from people who only had their phones on them.

A Frictionless Digital Hub

We built a central website that acted like a digital map and a retail till in one. First, we created a clear, interactive calendar so students could easily find event details without scrolling through endless chat logs. Then, we connected a Yoco payment gateway directly to the site. This allowed people to buy tickets or donate instantly using their cards online, exactly like swiping at a shop.

Smashing Fundraising Records

By making it incredibly easy for students to find events and pay online, we completely removed the friction of giving. The chapter smoothly managed five days of back-to-back events with zero confusion and zero cash-handling risks. Ultimately, they raised over R12,500—a massive 45% increase from the previous year—and won a national award for their creative digital approach.

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